Our Work

Creating the identity for The Waterline campaign


Making waves

We are really proud to say that we designed and built the website for The Waterline – an ambitious campaign to bring together regional, national and international businesses to support the Humber’s transition to a zero-carbon economy.


The Brief

Marketing Humber approached us to create an impactful website to help raise awareness of The Waterline campaign.

As the main messages for the campaign had been decided, they already had a clear vision of what they wanted the message on the site to be. They had a logo, strapline, statistics, key information about the challenges the region faces, and their ultimate goal was to amass as many ‘pledges’ to the campaign as possible.

But what they didn’t have was a visual identity to accompany their messages. They needed, in essence, a brand creating that reflected the campaigns challenges and the local region itself.

The Brief
Building the Website

Building the Website

Our team set about creating a website for the campaign the same way we've done for every website we’ve designed and built for the last 20 years. We listened to the clients’ needs and then devised a plan for how best to present the information.

As the entire campaign is about water levels within the Humber region, we felt that the first thing people should see on the homepage should be the River Humber and the iconic Humber Bridge. So, our in-house designers and developers worked together to create a really bold graphic that includes elements which move when the user scrolls down the homepage. 

We also used interactive design techniques to bring elements of the information to life, so the audience were more likely to engage with the topics. For the ‘Five Grand Challenges’ section, we created an illustrated pentagon which highlights a section at a time, while in ‘The Facts’ section, there’s a carousel displaying bite-size information about their mission.

Creating the Brand

At the beginning of the project, all we were provided with was a logo and the information Marketing Humber wanted displaying on the website. We took those assets and developed them into the bold and visually impressive website and identity we see today.

We chose blue to represent ‘water’, a powerful font to get across their messaging and a unique illustrative style that captured the essence of the Humber Estuary and brought to life the campaign’s challenges.

This design helped to inform the visual language of whole The Waterline project, as the colours, font and illustrations have all been included within their content on social media, print material and at the launch exhibition at the Bonus Arena in Hull.

First Media Website Enquiry
First Media

A new enquiry has been submitted on the website via The Waterline case study:






Page Source: The Waterline


Get in touch, we’d love to chat

If you’d like to speak to us about how we might be able to help you with your next project, call us on 01507 607783 or fill out this form and we’ll be in touch in a jiffy.

Give us a call, we'd love to chat.