Personalised, goal based eLearning
There are many misconceptions about breast cancer and how it can be prevented, so Breast Cancer UK asked us to design and develop a prevention quiz. It isn’t just about what is visible to the naked eye with this quiz, there is a lot going on behind the scenes too. This bespoke series of questions and answers uses First Media’s very own framework, and the results are then linked into the CRM eTapestry which Breast Cancer UK use. Helping to make their marketing processes more streamlined, as well as ensuring they are sending out useful information to those in need.
Designed for a diverse audience, the prevention quiz is very complex as the next question a user is asked is based on their response to the previous question. This required some extensive planning from both Breast Cancer UK and the team at First Media to ensure the information each user sees is tailored to them individually. We were extremely pleased with the finished result, as well as the modules we created and can’t wait to see them in action. Let’s help to get that number of quiz completions up!
Social Media + Marketing
In addition to building the eLearning content, we also designed social media assets for Breast Cancer UK to promote the Prevention Hub.
I'm thrilled that First Media's creativity has enabled us to personalise and bring breast cancer prevention to life in such an accessible and innovative way. We gave them a challenging brief which was large in scope, tight on time and outside the box of traditional eLearning. The result, a new Prevention Hub that will help grow and inform a wider community to put prevention first by using our new Quiz, Prevention Planner and interactive iGuides.
Thalie Martini, CEO, Breast Cancer UK.