Our Work

'Playing for Inclusion' course



Playing for Inclusion

We worked with the English Football League to design and deliver their 'Playing for Inclusion' course to promote Equality and Diversity to staff members at all of the 72 clubs in the EFL.


The Challenge

The English Football League (EFL) take a firm stance on Equality and Diversity, providing training, events, brochures and most recently an eLearning course, 'Playing for Inclusion'. We worked with them to produce a dynamic eLearning course designed to inspire and educate staff and volunteers at all 72 EFL clubs on matters of inclusion.

Inclusion is an important part of Equality and Diversity and eLearning a core part of the learning and engagement for the organisation. 

Working alongside the EFL, we developed the course to by dynamic, structuring the content and resources to be specific to individual roles and clubs.

Personalised Learning

Personalisation is vitally important to the learner’s overall experience. Recent research suggests that 94% of businesses believe it critical to success. We personalised the learner experience by creating individual accounts for learners giving them their own account and login details. This meant staff and volunteers could select their role and club during the account set up stage which is then used to determine which pathway they are sent on. The dynamic design enabled a highly personalised approach to learning where even the screen was personalised with the learners clubs colours, badges and information.

Personalised Learning
First Media Website Enquiry
First Media

A new enquiry has been submitted on the website via 'Playing for Inclusion' course case study:






Page Source: 'Playing for Inclusion' course


Bite Sized & Interactive

Playing for Inclusion takes a serious subject and breaks it up. Working with the team at EFL we created engaging bite sized learning filled with an assortment of media and interactive tools. Using a combination of video, animation, photography and illustration we created life like situations that staff and volunteers could relate to and understand, testing their knowledge with quizzes and multiple-choice questions.

As with all our designs, Playing for Inclusion is modern, user friendly, fully traceable and responsive, meaning the client can view progress and individual learner achievements.

Bite Sized & Interactive

Get in touch, we’d love to chat

If you’d like to speak to us about how we might be able to help you with your next project, call us on 01507 607783.

Give us a call, we'd love to chat.