The key to this is to centre the experience around your audience, taking into account behaviour patterns and modern trends.
At the start of the year we asked the team what their goals were for 2018.
Michelle set herself the challenge of completing five physically challenging events throughout the year and is on track! Michelle has completed the first of the five, taking part in the Hull Inflatable 5K over the weekend with the Lincoln 10K, Woodhall Spa 10K and Tough Mudder already booked. All the challenges are to raise money for her chosen charity, bone cancer research.
We'd like to say well done to Michelle and encourage anyone who wishes to support Michelle, to donate via her Just Giving page. Thank you!