The key to this is to centre the experience around your audience, taking into account behaviour patterns and modern trends.
Off the back of our reputation for delivering quality events for the FA we were selected to work alongside England Squash with their first ever summit.
England Squash who are the national governing body of squash and squash 57 in England and are committed to growing the sport at all levels created the summit to bring professionals and interested parties from English squash clubs, universities and leisure providers together to share best practice. Darren Bernstein, Director of Marketing and Communications, England Squash said,
“England Squash rebranded last year as a values led organisation. Our 3 core values that we go about our daily business doing are; connecting, driving and adventurous. The summit was a way of activating our new brand, connecting with our key partners to drive the sport forward in an adventurous way. Our definition of adventurous being things we don’t normally do or doing things differently from the way we previously did things.”
We provided England Squash with presentation design and event branding including roller banners and pop ups (which can be reused for other events). We also provided stage set up and Audio Visual support.
Most events are not without a few challenges especially when it’s the first of its kind, but it went well and everyone was pleased with the outcomes. We worked alongside Independent Sports Consultant Darren Lawrence to deliver the event, and he commented
“The room looked great, the branding impressive, it was slick and I felt very well supported as the presenter. It was an absolute pleasure to work with each of you, and with such a professional company committed to high standards and quality delivery.”
Darren Bernstein, England Squash added,
“It was really exciting seeing partners from around the sport come together for the first time. Previously meetings had focused on coaching or refereeing so for the first time we brought people together in charge of delivering the facilities. The feedback has been excellent and it’s something we’d be looking to repeat next year, probably aligned to the PSA World Men’s and Women’s Squash Championships being held in Manchester from 9th-17th December.”
We look forward to future opportunities to work alongside England Squash, and Darren Lawrence a great day for all involved!
For more details on England Squash please visit their website www.englandsquash.com