When Sabre unveiled its new brand, it needed more than updated brand guidelines. It needed employees across the business to understand the thinking behind the transformation, embrace the new identity and confidently bring it to life in every customer interaction.
First Media designed Vibe Check - a fast-paced, gamified eLearning experience that turned brand training into something employees genuinely wanted to complete. The result? A workforce that felt confident using the new brand, excited by the change and ready to represent it consistently across every customer touchpoint.
Over 90%
of learners reported increased confidence in using the new brand.
The Challenge
As a long-standing partner providing smart technology solutions to the travel industry, Sabre embarked on an exciting brand evolution. Built around the idea of forward movement, the refreshed brand introduced a more motivational, optimistic tone of voice designed to create lasting impressions with existing and prospective customers.
Rolling out a new brand across a global organisation required more than updating logos and visual assets. Employees needed to understand what had changed, why it had changed and, most importantly, how to apply the new brand in their day-to-day conversations with customers.
Sabre wanted a learning experience that would do more than communicate brand guidelines. They needed engaging eLearning that would build excitement, increase confidence and encourage employees to embrace the new brand rather than see it as another corporate change initiative.
The Solution
First Media designed and developed Vibe Check -an interactive, gamified eLearning experience built in Articulate Storyline that made learning the new brand engaging, memorable and fun.
Learners progressed through four fast-paced quiz rounds, each featuring a different interaction style, eye-catching graphics, music, animation and a live scoring system. Rather than passively reading through brand guidance, employees actively explored how the new brand should be represented through imagery, visual assets and, most importantly, the language they use when communicating with customers.
The competitive scoring element encouraged healthy competition between teams, helping learners stay engaged while reinforcing key messages. By combining creativity with practical brand scenarios, Vibe Check gave employees the confidence to apply the new brand consistently in their everyday roles. The success of the programme led Sabre to commission 2 additional eLearning modules, extending the impact of the original learning experience.
The Results
Vibe Check demonstrated how creative eLearning can support successful brand rollout and adoption by transforming mandatory training into an engaging employee experience.
Instead of simply learning a new set of brand guidelines, employees embraced the new identity, gained confidence in applying it and responded enthusiastically to the creative approach.
The programme delivered measurable results & amazing learner feedback:
- Over 90% of learners reported increased confidence in using the new brand.
- More than 90% would recommend the training to colleagues.