eLearning
23 July 2025
Our Guide to Video Based Training in 2025
Welcome to our guide to video-based training in 2025, which we hope will be useful for L&D, HR, compliance managers and more. We’ve been creating training and elearning content since 1999, so we understand what works in engaging learners and improving training outcomes.
Organisations across all sectors, including global brands like Amazon and the Financial Times, have called on us to engage, educate and upskill their people through video and elearning.
In 2025, advances in AI, personalisation, and learning analytics have enhanced how video can be produced, delivered and integrated into broader elearning ecosystems.
1. The Role of Video in Modern Training
Video is no longer just a passive medium. In 2025, it serves multiple purposes in learning and development (L&D):
- Microlearning: Short, focused video segments ideal for mobile or on-the-job learning.
- Scenario-based training: Simulations or real-world roleplays for sectors like healthcare, retail, finance and customer service.
- Onboarding: Introduction to culture, values, systems and procedures.
- Compliance training: Simplifying complex regulatory content with visual aids and narrative structure.
- Knowledge retention: Reinforcement through explainer videos and revision capsules.
In this example for the Financial Times, we created role-play videos for non-executive directors to practise interview situations in realistic scenarios:
Modern L&D teams use video not only to deliver standalone training, but also to enhance blended learning, support just-in-time training, and scale internal knowledge sharing.
2. Delivering and Enhancing Training Through Video
Key principles in the 2025 approach:
- Learner-first design: Videos are tailored to learner preferences, job roles and performance needs.
- Mobile-first delivery: Optimised for smartphones and tablets, supporting learning on the go.
- Personalisation: AI tools adapt content based on learner progress and data.
- Accessibility: Videos include captions, transcripts, and voice-over translations as standard.
- Engagement tracking: Advanced analytics measure watch time, drop-off points and interaction to improve future content.
Examples of Effective Use:
| Use Case | Example |
|---|---|
| Compliance | Animated explainer + interactive quiz |
| Sales Training | Video scenarios + knowledge check |
| Software Training | Screen recordings + voice walkthroughs |
| Leadership Development | Real-world interviews with execs |
3. Tools & Software for Video-Based Training in 2025
Video Creation Tools
| Tool | Function | Notable Features |
|---|---|---|
| Synthesia | AI video generation | Avatars, multilingual voiceovers, custom scripts |
| Pictory | AI from text or long-form videos | Automatic summarisation, highlights |
| Vyond | Animated video creation | Drag-and-drop scenes, characters and voice |
| Descript | Video editing via text | Overdub (AI voice), filler word removal |
| Lumen5 | AI-based video from blog posts | Text-to-video with auto-layout and music |
| Camtasia | Screencasting and video editing | Ideal for software training and demos |
LMS & Video Hosting Platforms
| Platform | Use Case | Specialisation |
|---|---|---|
| Vimeo Enterprise | Hosting & analytics | Enterprise-level security and user tracking |
| Panopto | Video management for education | In-video search, LMS integrations |
| Kaltura | Higher education and corporates | Interactive video quizzes, compliance tracking |
| YouTube (Unlisted/Private) | Informal/internal use | Easy sharing and mobile access |
| TalentLMS / Docebo / Totara | Integrated video training | Embed videos in learning pathways, track completion |
AI-Based Enhancements for Video in L&D
- Text-to-video AI tools like Synthesia and HeyGen for avatar-based training.
- Automated translation and localisation for global delivery.
- Auto-captioning and transcripts with tools like Otter.ai and Trint.
- Emotion and attention analysis for optimising content.
- AI chatbot support embedded within video players.
4. Incorporating Video Within Broader eLearning Projects
In 2025, video is rarely used in isolation. Instead, it’s incorporated as part of a structured learning journey, blending different formats and learning strategies.
Typical eLearning Project Flow Including Video:
- Pre-learning – Video teaser or overview
- Core modules – Interactive video or scenario
- Knowledge checks – Embedded quizzes
- Discussion & reflection – Prompts in LMS or internal forums
- Post-learning resources – Short reference clips on demand
Integration With Authoring Tools & LMS
Modern authoring tools like Articulate 360 support embedding videos directly, while platforms like Storyline allow branching video scenarios and conditional logic.
Learning Management Systems (LMS) track:
- Video completion rates
- Assessment results post-video
- Interactions and behaviour within the video
- Custom triggers and learning paths based on viewer choices
Example: Blended Retail Training
- Module 1: 2-minute welcome video from Head of Retail
- Module 2: Product demo videos + quiz
- Module 3: Customer interaction scenario with branching outcomes
- Module 4: Peer-submitted video stories
- Module 5: Video summary + downloadable checklist
Summary: Why Video-Based Training Matters in 2025
- ✅ Speaks to diverse learning preferences
- ✅ Enables flexible, mobile and scalable delivery
- ✅ Supports visual and auditory learners
- ✅ Increases engagement and retention
- ✅ Easily integrated with AI, analytics and LMS
Whether you're onboarding new staff, delivering compliance modules, or building leadership capability, video is now a core asset in your digital learning toolbox. As production becomes faster and more cost-effective with AI, the opportunity to deliver personalised, high-impact learning at scale has never been greater.
Could we help you with video-based training as part of an elearning programme?
Contact us at First Media.
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