The key to this is to centre the experience around your audience, taking into account behaviour patterns and modern trends.
Simple Steps to Creating a Successful Launch Event
So you’ve spent years, planning and creating your product. You’ve got a refined marketing plan and a budget in place. As part of the marketing you want to launch with a real bang. Naturally you want to create a successful launch event. In my experience, the launch event is really important. It's the first opportunity to showcase your product to buyers, shareholders or customers. This means it has to be seamless, memorable and exciting. With this in mind we've put together a few simple steps to guide you on your way to a successful launch event.
Get The Look
Wow your guests from the moment they set foot in the door by creating a fully branded venue. Branding the venue creates that initial buzz for your guests. It makes them feel like they are there for something interesting, special or exclusive. Its also great for creating brand awareness and can be used to communicate your key messages. A great example of this is the work we did for the PGMOL's annual conference. At this conference we used the event design and branding to signpost the activities, the agenda and even display acheivements.
We know that over 90% of messaging to the brain is visual so including video, digital signage, banners etc... is important. We also know that people like to touch and interact with products they might buy...for example you wouldn't buy a car without driving it first! So be innovative about how guests and delegates can do this. Let potential customers interact with the product through trials, simulations or live demonstrations. The launch event should be the main catalyst to kickstart the buying process. So make it memorable, have fun and get people talking.
Use a Capable Team
With all the planning and detailing in the world there is always room for human error. You need a team who are switched on and plan for plan failing! You need tech savvy creative people who will ensure your event runs smoothly and is remembered for all the right reasons. With us, you will have a dedicated project manager (usually myself) and the whole team behind you.
We can help with everything from your product branding to its promotion and launch. With over 20 years’ experience providing creative, design and event services for national and international business we know our stuff. Our services include;
- Social media
- Web design
Hope you found this post useful. If you are planning a product launch and need some help with the event, branding or marketing please get in touch, I'd love to talk it through with you email email@example.com or call 01507 607783. We work with local, national and international clients and would be more than happy to help.