The key to this is to centre the experience around your audience, taking into account behaviour patterns and modern trends.
The video promotes courses and careers in engineering presenting the exciting and varied opportunities available. It focusses on the concept that engineering ‘can change the world’ identifying ways the industry contributes to society, technology, medicine, hair and beauty products and the environment. Aimed mostly at young people, school and college leavers, it is a dynamic, modern and fast paced to keep the audience engaged. It is designed to inspire the audience, in keeping with the latest research on what they value most from a career. These values include a sense of contributing to society, expressing individuality and concern for the environment.
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