How we delivered a transformational event for the Professional Game Match Officials PGMOL.
After a competitive tender process, we were made up about winning the contract for the PGMOL’s high profile ‘Managing the Game’ conference. The brief was to deliver a fully branded, professional but engaging conference with team building activities. Using our experience in events and creative genius we set to work.
We worked alongside PGMOL to plan and deliver a weekend event that included the main conference, breakout sessions, masterclasses, VIP area and teambuilding activities where we invented a Monopoly theme throughout using ‘Go to Jail’ as a red card!
With 500 top international referees attending from all over the world, it was important to make it look the business. For this conference, we literally took over the hotel, transforming it into a bespoke PGMOL venue for the weekend. From the second the delegates walked in, they knew exactly where they were and what they were there to do.
Using the PGMOL branding throughout created a real impact and added value to the events with the 12 huge hanging banners in the atrium of referees and a special Hall of Fame banner which was revealed during the conference. We dressed areas with Uno banners throughout, branded walkways and glass areas too. We built their very own bespoke stage sets which was wrapped with the PGMOL logo design and incorporated 2 large screens which made the video content come to life and installed the lighting to compliment the set. We ran the auto que for the main speaker and all the AV during the conference which went seamless.
The VIP dinner room, break out rooms and masterclasses were all individually designed using the branding to deliver different key messages in each. For the 5 masters classes we also provided lapel mics and handheld mics, staging and sound.
We were on hand all weekend providing technical support, changing the room designs. This included rigging, set design and installation, controlling the lighting, sound and presentations, ensuring everything ran smoothly.
For the teambuilding we delivered a range of individual and group challenges with a games theme. Monopoly is a classic family favourite so we used the Monopoly board as inspiration. We created large floor stickers of the Monopoly board or individual cards to represent the theme.
The games were weighted, creating small competitions for individuals to take part in whilst waiting to take part in team building activities.
The idea was for the referees to go around the games from a 5-man shooting range, driving challenges and even snowboarding. It got quite competitive but was an enormous success!
Fully branded events lift the whole experience making a positive an impact on the delegates by…
- Signifying the importance of the event
- Delivering core messages
- Demonstrating professionalism
The games and teambuilding activities were enjoyed by all, creating a positive atmosphere. The conference ran seamlessly and the organisers were pleased with the outcome.
We hope to continue working with the PGMOL and look forward to the next challenge!
Looking for Event Support?
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Call us on 01507 607783 or email firstname.lastname@example.org to discuss your ideas.