The key to this is to centre the experience around your audience, taking into account behaviour patterns and modern trends.
Teams taking part in the RAE competition were tasked with developing an innovative engineering solution to a recognised global challenge. The solution had to contribute to sustainable development and reduction of poverty in developing countries.
The University of Hull team came up with a personalised system for pelvic girdle pain sufferers.
As part of its innovative design, the belt incorporates TENS pain relief, which can be customised for each patient
Pelvic girdle pain is estimated to affect one-in-five women in the developed world. In the developing world, approximately half of women suffer from the condition.
In support of our long standing relationship with Hull University we worked with them to develop bespoke logo, branding, website and presentations. We developed the concepts, created the designs and were on hand to support them with advice and consultancy. Team mentor Dr Louise France, a lecturer in Medical and Mechanical Engineering, said:
“Thank you so much for everything that you and your team have done for our students, it all looks amazing. Fingers crossed we can have some impact with it all.”
Our hope is that by supporting the students with professional branding and promotional materials they will feel more comfortable and confident when they pitch the product in Washington DC this week!
We wish the students, Dr France and the University the best of luck!